Privacy Policy

Last Revised: Sep 05, 2025

What this Policy Covers

This policy applies to information that Magic Leap collects across all of our augmented reality products and services, and when you otherwise interact with us. An overview of our products and services, including how to find even more detailed information for such products and services, is available below.

Within this policy, we cover the following topics:

  • Our Products and Services
  • Information We Collect
  • How We Use Information
  • How We Disclose Information
  • Your Choices
  • Your Rights
  • Other Important Details
  • Location-Specific Notices
  • Contact Us

Please note that this policy only applies to Magic Leap. When you use third party products and services that are designed for use with Magic Leap products (such as software that runs on our devices) or use a Magic Leap product or service managed by an enterprise, what information is collected by such third party or enterprise and how it is used is not controlled by Magic Leap. When used in this policy, the term “enterprise” refers to any organization responsible for managing your use of the Magic Leap products or services. Be sure to review the privacy practices of these enterprises to better understand how those third parties collect, use, or share your information.

Our Products and Services

Magic Leap 2 is our immersive AR headset designed for enterprise that runs an operating system software based on Android Open Source Project (AOSP). Magic Leap 2 is a standalone spatial computer that enables a user to build and run immersive AR experiences. Magic Leap 2 devices may include certain technical features that enable you (or the enterprise managing the devices) to collect data from such Magic Leap 2 devices. You, or the managing enterprise, may elect to disclose certain data to Magic Leap for limited purposes (like to check for software updates, receive customer support services, or monitor license key compliance), however, Magic Leap 2 devices are not designed to offer a consumer-focused ecosystem.

Our products and services may also include software development kits (SDKs) and/or similar software tools to enable third party developers to create applications and solutions for our devices. We also operate websites to share documentation, learning resources and other materials to support our products, such as magicleap.com.

Learn More: For more information about Magic Leap’s products and services, including regarding our collection of data and the choices available to you, please review the Magic Leap “Learn Mores” found in our Privacy Hub.

Information We Collect

The information we collect may vary, depending on the products and services you use. When you create an account, purchase and use a device, visit our websites, download software, connect to our services, contact us, or otherwise interact with Magic Leap, we may collect the following categories of information:

  • Account Information: Information you provide to create an account such as name, email address, and other biographical or company information.

  • Contact Information: Information such as name, job title, email address, physical address, phone number, or other contact information, such as you may provide when purchasing a device or contacting customer support.

  • Analytics Information and Crash Reports: Information such as how our products and services are used, and the performance of our products and services. This information may be collected on an ongoing basis with your permission or requested by Magic Leap.

  • Payment and Transaction Information: Information such as billing address, method of payment, information regarding your purchases of Magic Leap products and services, or other financial information.

  • Website Log and Usage Information: Information such as IP address, time and date of access, features used, website visits, browser type, derived location information, download history, web pages viewed and other usage information.

  • Download and Usage Information: Information such as what products and services you download and use.

  • Sensor Data: Information collected via device sensors (such as peripheral cameras, depth sensors, motion sensors, microphones and picture cameras).

  • Other Device Information: Certain device information, such as your device serial number, hardware and software versions, thermal and battery performance, settings information, Wi-Fi information and the location of your device.

  • Other Information You Provide to Us: Information you or an enterprise submit to Magic Leap, such as customer feedback or other information you provide when you interact with us.

Learn More: For more information about our collection of data and the choices available to you, please review the Magic Leap “Learn Mores” found in our Privacy Hub.

How We Use Information

We use the information we collect to enable the features and functionality of the products you use and to provide services to you.

We also use the information we collect to:

  • Personalize and improve our products and services;
  • Develop new augmented reality and other products and services;
  • Send you technical notices, updates, security alerts, and other administrative messages;
  • Process transactions, fulfill orders and send related information;
  • Monitor and analyze trends, usage and activities in connection with our products and services;
  • Detect, investigate and prevent fraudulent transactions, abuse, and other illegal activities;
  • Send you direct marketing, such as information about products, services, offers, promotions, news or events.

Learn More: For more information about our use of data and the choices available to you, please review the Magic Leap “Learn Mores” found in our Privacy Hub.

How We Disclose Information

Before we describe our disclosure practices, we want to make one thing clear: except in connection with a sale of our business, we will not sell your data to other companies. When we disclose your data, we will either do so based on a choice you’ve made or to operate our business or provide certain products and services to you or an enterprise.

  • With other users: There are several ways in which you can choose to disclose information to other members of the Magic Leap community.
  • With third-party service providers: We may engage third parties to deliver a product or service or to perform certain tasks on our behalf.
  • With applications and solutions you use on a Magic Leap device: Certain information may be automatically accessible to the application provider.
  • With an enterprise: When you use a service managed by an enterprise, they may collect certain information about you.
  • With social platforms: Depending on your use, you may have the option to share content to social media platforms.
  • Other sharing: Information may also be disclosed in accordance with applicable law or to protect the rights and property of Magic Leap or others.

Learn More: For more information about how we disclose information, and the choices available to you, please review the Magic Leap “Learn Mores” found in our Privacy Hub.

Your Choices

Our products and services have several features that offer you choices around whether or how you use them.

Product Features: We offer a variety of privacy settings and choices through our device setup and settings.

Enterprise: If you use devices managed by an enterprise, they may have the ability to make certain decisions on your behalf.

Data Accessed by Applications and Solutions: Some information is accessible automatically, but certain access requires your permission, which can be adjusted in device settings.

Website Choices: For more information about cookies and options to disable them, please see our Cookie Policy.

Your Rights

Subject to certain limitations, Magic Leap honors the exercise of the following rights for its users:

  • Access: You have the right to request access to your personal data.
  • Correction: You have the right to request that we correct inaccurate or incomplete personal data.
  • Deletion: You have the right to request that we delete personal data about you.
  • Restriction: You have the right to request that we restrict processing of your personal data.
  • Data Portability: You have the right to request that we provide that data in a structured format.
  • Objections: You have the right to object to our processing of your data.
  • Revocation of Consent: You have the right to revoke consent for data processing.
  • Free from Discrimination: You have the right to not be discriminated against for exercising any of your rights.

Depending on where you reside, you may have other rights available to you.

Other Important Details

Changes to this Policy: We may change this policy from time to time. We will notify you by revising the date at the top of the policy.

Retention: We store the information as long as necessary for the purposes for which it was collected.

Security: We use measures designed to protect your information against unauthorized access.

Location-Specific Notices

The following sections describe additional notices and rights based on where you reside:

United States

This section provides additional disclosures for residents of certain US states, including California consumers under the CCPA.

  • Categories of Personal Information We Collect: Identifiers, commercial information, internet or network activity information, demographic information, and more.
  • Purposes for Collection: We collect personal information for business purposes.
  • Categories of Third Parties To Whom We May Disclose Your Personal Information: We may disclose your personal information to the categories of third parties described above.

European Economic Area (EEA), United Kingdom (UK), and Switzerland

Magic Leap, Inc. is the data controller of your personal information. We process information about you for various legal bases.

  • Contract: Fulfilling contractual obligations.
  • Legitimate Interest: To improve our products and services.
  • Legal Obligation: To comply with legal obligations.

Complaints: You have the right to file a complaint regarding our data protection practices with your local supervisory authority.

Contact Us

This privacy policy applies to Magic Leap, Inc. If you have any questions, you may contact us at: privacy@magicleap.com.

If you are in the EU, you may contact us at: euprivacy@magicleap.com.