Designing for Excellence
Designing for excellence in augmented reality (AR) glasses means taking a human-first approach. People are at the center of every design decision, with human experience guiding performance, comfort, optical precision, and social acceptability.
Design Engineering
Integrating Optics, Electronics, and Materials
Design engineering ensures AR glasses perform as intended across everyday conditions and use.
Vision Systems
Believable AR experiences require precision engineering and insight into how eyes and brains work together.
Our people-centered approach is the foundation of our vision systems, helping devices understand the user's surroundings in real time.
Prototyping
From early-stage concepts to fully functional prototypes, our teams guide partners through every phase of AR glasses development, delivering designs ready for manufacturing.
World Understanding
We build AR that sees the world through human eyes, designed to understand space, movement, and intent so content feels natural, grounded, and in sync with the person wearing it.
Industrial Design
Balancing Proportion, Weight, and Style
Focused on how AR glasses look and fit, industrial design ensures AR glasses feel natural, intentional, and appropriate for everyday wear.
Magic Leap’s Design Ethos
We put people first. We believe AR should fit seamlessly into the world around us, enhancing our everyday life.
We design for comfort, clarity, and ease to create experiences that feel natural, intuitive, and grounded.
Creating Designs That Adapt to the Wearer
We design AR glasses around the many ways people experience our three-dimensional world.
By understanding how people perceive and interact with their environment, we create technology that enhances everyday life.
Leveraging Data for Human-Centric Designs
Anthropometric data is the foundation of our augmented reality expertise.
Our deep research into facial geometry, fit, comfort, and user experience enables us to design AR devices that work with, not against, the human body.
Designing for Human Comfort
Human-Centered Industrial Design
Assembly and Manufacturing
A Partner-Focused Workstream
Magic Leap designs and assembles waveguides with its partners’ AR systems and manufacturing processes in mind, so early decisions reflect downstream production considerations.
From ideation through fabrication, we focus on one of the most critical elements in the optics stack: the waveguide.
Story: Designing for AR Performance
Story: Designing for AR Performance